I’m a big believer that media training is important for journalists and vendors. As a journalist, I rely on technology companies to share information, insight and strategic advice that helps my readers to do their job better. With that in mind, I think the role of a media trainer is to help your clients to communicate clearly, while feeling relaxed and confident – even when you’re facing tough questions. Successful interviews aren’t just about sharing information – it’s about bringing information to life in a way that helps the media tell better stories.
Over the last two decades, I’ve provided media training to dozens of technology companies, particularly those looking to reach a c-suite audience. I specialise in working with companies that want to build positive relationships with key journalists and increase their interview opportunities and coverage.
“Expertise and empathy”
Sally expertly combines empathy and insight to empower spokespeople to optimise their media engagements.
I proudly introduce Sally to our clients when they require media training support!”
★ ★ ★ ★ ★
- Richard Cook, Champion Communications
“Great insight”
Sally conducted media training for one of our businesses and I thoroughly recommend her. She offered great insight and expertise, as well as practical advice. All the feedback from participants has been very positive!
★ ★ ★ ★ ★
- Eleanor P, corporate comms specialist (technology consulting)
“Pleasure to work with”
Sally is a pleasure to work with. She combines a great level of knowledge with a good nose for facts over fiction, and a brilliant sense of humour. She helped our team to get to the the heart of a story, quickly.
★ ★ ★ ★ ★
- Anthony H, global comms lead (B2B consulting)