Looking for content expertise?
JOURNALISM AND CONTENT EXPERTISE
I am currently completing a Masters in AI and Global Challenges, and will shortly commence a PhD in Citizen Centred AI, specialising in how organisations can deliver AI services that are human-centred and trustworthy.
Over the last 25 years’ I have worked as a journalist and copywriter, specialising in business, technology and public services.
During that time, I’ve written for a range of newspapers in the US and UK, including the Financial Times, Guardian, Telegraph and Independent. I’ve also written commercial copy and case studies for the likes of Microsoft, Apple, Amazon, American Express and Google.
I can turn my hand to most content formats, from scripts and blogs to brochures, white papers and technical reports. I specialise in making complex topics accessible to a wider business audience, whether it’s translating DevOps strategies for CIOs or explaining how changes in global trade impact c-suite executives and small business owners.
TRAINING AND DEVELOPMENT
I don’t just write great copy.
I’m a highly experienced trainer, having worked with many technology brands to prepare their team for media interviews. Alongside media training, I’ve delivered in-house editorial, SEO and pitching training to dozens of the UK’s biggest PR agencies and professional organisations.
enabling her to get quickly to the heart of the matter. She quickly grasps who the audience is and the best way to reach them. Underpinning this is a strong positive sense of humour that helps alleviate any pressured situation.
She offered great insight and expertise, as well as practical advice. All the feedback from the participants has been very positive!
It was a pleasure working with her and I was very impressed with her results.
I proudly introduce Sally to our clients when they require media training support!”