B2B copywriting

Meet your next technology writer.

Producing B2B content isn’t your biggest challenge these days. It’s creating content that will build trust, engagement and authority.

When you’re marketing to businesses, you can’t rely on generalist writers or AI tools that deliver more generic, middle of the road content. You need a copywriter who can sit down with your technical leads, understand complex products and services, and translate it into commercial, human stories that showcase your thought leadership in content that your customers want to read.

Why work with me?

I bring a rare combination of high calibre journalism experience across national and trade press with academic expertise in artificial intelligence, to transform your content strategy.

• 25 years of media experience: As a veteran B2B journalist writing for titles like The Guardian and the Financial Times, I know how to find the narrative arc in complex data. I’ve spent over two decades interviewing c-suite executives and technical experts, extracting the key insights that help attract the attention of senior leaders.

• Deep technology & AI specialism: I don’t just use AI tools; I study them. Alongside my copywriting work, I am a PhD researcher at the UKRI Centre for Doctoral Training in Citizen-Centred AI. If your product deals with machine learning, data sovereignty, or public sector digital transformation, I speak your language fluently.

• Optimised for 2026 and beyond: I craft copy that performs perfectly for modern SEO, but I also build content with AEO (Answer Engine Optimisation) in mind. This ensures your thought leadership is structured to be found, understood, and cited by AI search engines like ChatGPT, Perplexity, and Gemini.

Who I work with

Over the years, I have written copy, developed content strategies, and shaped messaging for some of the biggest names in global tech and professional services, including:

• Microsoft
• Deloitte
• Accenture
• Capita
• Apple
• Google
• American Express

What I write

I specialise in creating high-value content assets for all stages of the buying journey, where technical accuracy and commercial understanding are non-negotiable.

• Whitepapers & ebooks: Turning complex technical capabilities, regulatory challenges, or industry shifts into authoritative, downloadable guides.
• C-suite thought leadership: Ghostwriting sharp, opinionated, and well-researched articles for research papers, LinkedIn and industry press on behalf of your leadership team.
• Enterprise case studies: Interviewing your clients to build compelling success stories that prove ROI and validate your technology in the real world.
• Web copy & product brochures: Translating complex product offerings into clear, punchy value propositions for website copy and brochures.