CONTENT Services

B2B technology copywriting

I provide a range of services from strategic content planning to copywriting, commissioning and editing

Journalist for hire

I am a professional journalist and B2B copywriter with more than 25 years’ experience writing content for business and technology audiences.

I specialise in creating content that captures the imagination of senior business audiences, with timely, relevant copy. As well as being an experienced wordsmith, I’m proficient in SEO and AEO copywriting, so I can help you connect with new audiences through search.

Over the last few years you might have seen my work in the Times, Guardian or Telegraph newspapers. I’ve also written copy for the likes of American Express, Microsoft, Capita, Google and many more.

“Incredible writer”

Sally is an incredible writer and her ability to creatively interpret a brief while working within brand guidelines is her super power. It is truly a pleasure to work with her.

★ ★ ★ ★ ★

Stefania, Kindred

“Produced excellent copy”

Sally produced some excellent copy for Deloitte under some very tight timescales. It was a pleasure working with her and I was very impressed with her results.

★ ★ ★ ★ ★

Laura, Deloitte

“Goes the extra mile”

I can heartily recommend Sally Whittle as a B2B technology copywriter. Without fail, she goes the extra mile and delivers the job without hassle or complication.

★ ★ ★ ★ ★

Nick, Microsoft UK

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Frequently Asked Questions

What experience do you have?

Over 25 years I’ve been a regular contributor to most major UK newspapers and dozens of B2B magazines covering business, technology, public services, finance and more. I’m an adept features writer, friendly interviewer and meticulous editor.

I am currently in the final stages of an MA in AI and Global Challenges, and will begin a PhD in Citizen Centred AI in September 2026.

As a copywriter, I’ve completed several SEO certifications, and have worked with many of the world’s biggest brands and most exciting start-ups on business and technology content. I can provide work samples on request.

What sort of copywriting do you provide?

I specialise in business to business (B2B) content. This will often be focused on a c-suite enterprise audience, such as CIOs, CMOs and CEOs. I’ve also spent the last three years creating guides and articles for an SME audience published on a global financial services brand website.

I’m experienced in creating long-form content such as white papers and thought leadership documents, and comfortable writing up playbooks, research reports and surveys. I can also produce shorter content such as case studies, blog posts, email copy, infographics and banner ads.

What industries do you specialise in?

I can write about most B2B sectors but have particular experience in:

– business and technology
– AI and AI strategy
– public sector (inc health, housing, education, social care)
– small business
– financial services
– third sector and voluntary organisations

What are your rates?

I offer a simple and competitive pricing structure for B2B copywriting services depending on your needs. We can work on a daily or hourly rate for projects, or a word rate. Ask for details.

Where are you based?

I am based in sunny Lancashire, but regularly travel to other parts of the UK including London. If you have Zoom, we can work together.

Anything else I need to know?

I own the world’s cutest dog. This fact is not up for debate.

Some of my clients: