Practical, in-person training that increases media hit rates, cuts rewrite time, and upskills your agency.
You need me if…
- You need to build better media relationships, and your team is stuck blasting out generic pitches to media, or struggling to secure tier-one coverage for technology clients
- Senior team members are wasting precious time rewriting junior copy to make sure it’s sharp enough to send to clients
- Clients are starting to ask how your agency is optimising for AI search and ChatGPT, but your team doesn’t have a clear, confident answer
I offer highly specific, practical training sessions designed to address these exact issues. All workshops include post-event reporting to management, and ongoing support to delegates.
2026 Training Courses
Pitching for PRs
- Finding the hook in a B2B tech story
- Pitching tips for national and B2B press
- Building long-term relationships with media
- Common pitching mistakes and how to dodge them
This interactive half-day workshop is great for anyone who wants to polish their pitching skills, increase their tier one media hit rate and feel more confident sending pitches to journalists in national, trade and B2B media.
SEO/AEO Basics
- What is SEO & AEO?
- Non-tech guide to writing AI friendly copy
- Avoiding the generic trap of AI-generated text
- Retaining the human spark in copy and keeping it machine readable
This interactive half-day workshop is suitable for those with no technical knowledge or experience. It’s a user-friendly introduction to practical SEO/AEO techniques for those writing business content for clients.
AI workshop
- Develop bespoke AI workflows
- Learn how to keep data safe in an AI world
- Get to grips with generative and agentic AI in your work
For more information on our bespoke AI training workshops, please visit the AI consulting page.
PR training feedback:
For many years, Sally was our in-house copy editor and writing trainer. She worked on-site and remotely, supporting our account executives and did a great job. Everyone enjoyed working with her.
Loved it! It was super interesting and no stone was left unturned.
The challenges we had to do were great at getting our minds working and showed that I do actually still have quite a lot to learn.
The challenges we had to do were great at getting our minds working and showed that I do actually still have quite a lot to learn.
The course was packed full of useful content. Sally presented well as an expert and stuck to time schedule, which was appreciated.